Google AI Mode has now launched in the UK

Google AI Mode has now launched in the UK as of 29 July 2025, redefining the way people interact with search results. Rather than browsing traditional blue-link listings, users can activate AI Mode and receive conversational, AI-generated answers powered by copyright 2.5. The system works with text, voice, and image inputs, splitting queries into s

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Critique of Google Algorithm Updates 2023

A Dynamic Year for SEO2023 was a significant year for Google's search algorithm updates, leaving a profound impact on the world of Search Engine Optimisation (SEO). Last year, Google introduced several major updates (nine significant), including changes to the core algorithm, a focus on helpful content, and reviews. Let's look at these nine confirm

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